The value of a formal strategic marketing plan includes not just making the right promotional or product design decisions, it:
These plans can cover a broad scope and include high-level strategy down to finer, more tactical recommendations.
The art and science of marketing is finding fit with your ideal market. You just have to know where to look, what questions to ask and how to analyze the data.
With extensive experience performing industry and academic research, I can provide you insight to what drives customers to your organization. Forms of market research include:
Incentives are powerful things. And even small changes to process and presentation can have a huge impact on human response. I can incorporate the latest in behavioral research to your internal processes or you external presentation.
I have the experience in writing on highly technical subjects that optimize accuracy and readability covering topics that include technology, telecommunications, psychology, marketing, biology, and more. Samples of my academic writing are available online or you can contact me for other samples.