Publications

Asamoah, Daniel, John Dinsmore, and Kunal Swani (2023), Benefits, barriers, and facilitators of developing B2B mobile applications, Journal of Business and Industrial Marketing.

Plotkina, Daria, John Dinsmore, and Margot Racat (2022), Improving service brand personality with augmented reality marketing, Journal of Services Marketing.

John B. Dinsmore, Kunal Swani, Ciro Troise, Wakiuru Wamwara, Bin Li (2022), Antecedents and consequences of sending and receiving information in mobile gaming apps, Digital Business.

Dinsmore, John B., Eric Stenstrom, and Marcelo Vinhal Nepomuceno (2022), “Testosterone and Financial Risk-Taking,” in Handbook of Experimental Finance, Ernan Haruvy and Sascha Fullbrun eds., Cheltenham UK: Edward Elgar Publishing.

Swani, Kunal, Wakiuru Wamwara, Kendall Goodrich, Shu Schiller, and John Dinsmore (2021), Understanding Business Student Retention During Covid-19: Roles of Service Quality, College Brand, and Academic Satisfaction, and Stress,” Services Marketing Quarterly.

Troise, Ciro, Mario Tani, John B. Dinsmore, and Giovanni Schiuma (2021), “Understanding the Implications of Equity Crowdfunding on Sustainability-oriented Innovation and Changes in Agri-food Systems,” Technology Forecasting and Social Change, Vol. 171.

Dinsmore, John B., Scott A. Wright and Daria Plotkina (2021), “When Time Pressure Counters the Zero Price Effect,” Journal of Consumer Marketing.

Dinsmore, John B., Kunal Swani, Kendall Goodrich, and Umut Konus (2021), “Introduction: Advancing Understanding of Mobile Applications in Marketing,” Journal of Business Research Special Issue on Mobile Applications, Volume 126, March, 361-362.

Dinsmore, John B., Eric Stenstrem, and Jonathan Kunstman (2021), “Baseline Testosterone Moderates the Effect of Money Exposure on Charitable Giving,” Psychology & Marketing.

Dinsmore, John B. (2018), "Squatty Potty: Assessing Digital Marketing Campaign Data," Ivey Publishing.

Stenstrom, Eric, John B. Dinsmore, Jonathan Kunstman, and Kathleen D. Vohs (2018), “The Effects of Money Exposure on Testosterone and Risk-Taking, and the Moderating Role of Narcissism,” Personality and Individual Differences, Vol. 123, 110-114.

Dinsmore, John B., Kunal Swani and Riley G. Dugan (2017), “To ‘Free’ or Not To ‘Free’: Trait Predictors of Free vs. Paid Mobile App Usage,” Psychology & Marketing, 34(2), 227-244. 

Sundar, Aparna, John B. Dinsmore, Sung-Hee Wendy Paik, and Frank R. Kardes (2017), “Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters,” Journal of Business Research, 72, 136-135.

Dinsmore, John B. (2016), “Samsung Mobile: Market Share and Profitability in Smartphones,” Ivey Publishing. 

Dinsmore, John B., Riley G. Dugan and Scott A. Wright (2016), “Monetary versus Nonmonetary Pricing: Differences in Product Evaluations due to Pricing Strategies within Mobile Applications,” Journal of Strategic Marketing, 24(3/4), 227-240.

Wright, Scott, Jose Hernandez, Aparna Sundar, John Dinsmore and Frank Kardes (2013), “If It Tastes Bad It Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect,” International Journal of Research in Marketing, 30(2), 197-98. 

Wright, Scott A., John B. Dinsmore and James J. Kellaris (2013), “How Loyalty Shapes Ethical Judgment and Punishment Preferences,” Psychology & Marketing, 30(3), 203-210. 

Wright, Scott A., Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C-Y Peter Chiu and Frank Kardes (2012), “Construal-level Mind-sets and the Perceived Validity of Marketing Claims,” Marketing Letters, 23(1), 253-261.