Publications

Dinsmore, John B. (2018), "Squatty Potty: Assessing Digital Marketing Campaign Data," Ivey Publishing.

Stenstrom, Eric, John B. Dinsmore, Jonathan Kunstman, and Kathleen D. Vohs (2018), “The Effects of Money Exposure on Testosterone and Risk-Taking, and the Moderating Role of Narcissism,” Personality and Individual Differences, Vol. 123, 110-114.

Dinsmore, John B., Kunal Swani and Riley G. Dugan (2017), “To ‘Free’ or Not To ‘Free’: Trait Predictors of Free vs. Paid Mobile App Usage,” Psychology & Marketing, 34(2), 227-244. 

Sundar, Aparna, John B. Dinsmore, Sung-Hee Wendy Paik, and Frank R. Kardes (2017), “Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters,” Journal of Business Research, 72, 136-135.

Dinsmore, John B. (2016), “Samsung Mobile: Market Share and Profitability in Smartphones,” Ivey Publishing. 

Dinsmore, John B., Riley G. Dugan and Scott A. Wright (2016), “Monetary versus Nonmonetary Pricing: Differences in Product Evaluations due to Pricing Strategies within Mobile Applications,” Journal of Strategic Marketing, 24(3/4), 227-240.

Wright, Scott, Jose Hernandez, Aparna Sundar, John Dinsmore and Frank Kardes (2013), “If It Tastes Bad It Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect,” International Journal of Research in Marketing, 30(2), 197-98. 

Wright, Scott A., John B. Dinsmore and James J. Kellaris (2013), “How Loyalty Shapes Ethical Judgment and Punishment Preferences,” Psychology & Marketing, 30(3), 203-210. 

Wright, Scott A., Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C-Y Peter Chiu and Frank Kardes (2012), “Construal-level Mind-sets and the Perceived Validity of Marketing Claims,” Marketing Letters, 23(1), 253-261.